Spam Messages Fine – ICO

ICYMI: We fined a financial services company £50,000 for sending more than 31,000 spam text messages without valid consent.

All organisations using direct marketing messages are responsible for ensuring they have valid consent to contact every recipient. Relying on third-party claims of consent, without undertaking checks, leaves organisations open to our enforcement action if it turns out that people have, in actual fact, not given valid consent to be contacted.

We have lots of guidance for businesses to help conduct effective marketing and be data compliant at the same time:: https://ico.org.uk/for-organisations/advice-for-small-organisations/frequently-asked-questions/marketing/